Tuesday, June 25, 2013

Phuket In Focus: Dreaming in black and white - Phuket Gazette

See on Scoop.it - Modern Photography

Phuket In Focus: Dreaming in black and white
Phuket Gazette
PHUKET: Members of the Phuket Darkroom Club (PDC) will have their first exhibition of black and white photography at the Chalermraja Cultural Centre, Phuket Town from May 1-14.

See on phuketgazette.net

How to Integrate Social Media Into Transmedia Campaigns with Alex LeMay

See on Scoop.it - Daily Social Media Info

Technology is changing how people tell and share their stories, and transmedia campaigns exemplify those radical shifts.

See on sproutsocial.com

The Endgame Of Social Engagement

See on Scoop.it - Daily Social Media Info

The transition from traditional marketing techniques, however, hasn’t been without some challenges. The shift in mindset to engage their audience online (as opposed to simply broadcasting) has been a fairly confusing proposition. Although the concept of engaging and interacting with their follower base is new, most will agree that it’s an important component to adopt if they’re to actively create brand advocates.

But what is considered engagement?

In it’s purest sense, engagement is the ability to cause another person to respond. Because of the wide variety of social media platforms, a brand follower can conceivably respond using any (or a combination of) the following methods:…


See on ideabloke.com