The transition from traditional marketing techniques, however, hasn’t been without some challenges. The shift in mindset to engage their audience online (as opposed to simply broadcasting) has been a fairly confusing proposition. Although the concept of engaging and interacting with their follower base is new, most will agree that it’s an important component to adopt if they’re to actively create brand advocates.
But what is considered engagement?
In it’s purest sense, engagement is the ability to cause another person to respond. Because of the wide variety of social media platforms, a brand follower can conceivably respond using any (or a combination of) the following methods:…
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